What is a Lead Magnet or Opt-In?

A pretty common question we get: What Is a Lead Magnet Or Opt-In?

You've probably heard that you need a lead magnet to help you get more clients, right?

A lead magnet can be a great move for growing your coaching business but it's easy to get it wrong and get no traction from it.

What can a lead magnet do for you?

A lead magnet is a great way to encourage your website visitors to sign up for your email list.

If you've ever been on a website and seen a popup asking you to give your email to get a guide or watch a video, that was a lead magnet in action.

But growing your email list isn't the only purpose of a lead magnet.

It's also a perfect opportunity to build a great deal of trust with potential clients and get off to a great relationship with them.

A strong lead magnet helps potential clients get to know more about you, your mission and philosophy, and what you can offer them- all in one easy package.

How to create an awesome lead magnet

The trick is to make sure your lead magnet is highly targeted to your potential clients.

This will weed out the people who would never become clients and that's a good thing in the long run. It means your email list will be packed with leads that may go on to work with you when they're ready.

Pick a topic that your potential clients are looking for more information on.

A few questions that can make sure your lead magnet is hugely valuable are:

  • What would be helpful for someone to know before we work together?
  • How can I help potential clients score one win today?
  • What is the very first thing someone needs to do to have success in your niche?

Your lead magnet should be super valuable but crucially, it should only tell part of the story.

If you give too much value, there's no incentive to work with you! Tell them what to do, but not how to do it.

Whet their appetite and get them excited to make more progress by working together.

What type of lead magnet works for coaches?

A lead magnet can take lots of different forms but some of the most popular ones are:

  • Ebooks
  • Checklists
  • Video trainings
  • Free consultations or discovery calls
  • Quizzes
  • Recipes
  • Guides

Ebooks are a great choice as you can deliver lots of value. Help them start to solve one big problem that they struggle with and give them some quick wins.

Don't skimp on the front page design. A high-quality eBook design makes it obvious that you're a professional your visitors can trust. That’s why we include a done-for-you eBook lead magnet in our website design packages and in the Content Club so you can connect with potential clients from the very beginning.

What else do I need for a successful lead magnet?

To get your lead magnet feeding into your email list, you'll need:

  • A mailing list so you can stay in touch with the prospects who join your list through your lead magnet.
  • A landing page/opt-in form to promote your lead magnet and collect email addresses (and it can potentially deliver your lead magnet to new subscribers too)


Do you have a lead-magnet or opt-in for your website?

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