Where to get Beautiful Stock Images for your Coaching Business

We've hand picked the best resources for stock images to  use in your coaching business (free and paid)

So, you are on the hunt looking to get stock images For Your Coaching Website huh?

High-quality images can help you build a strong brand as a coach and stand out from the competition.

And if you're going to be using the likes of Instagram to find new coaching clients, beautiful imagery is an absolute must!

But not all images you’ll find online are okay for you to use. Sometimes, you’ll need to get permission or credit the artist before you get the green light.

So how do you find gorgeous images that don’t need this and that will get you noticed and align with your brand and values?

Luckily, there are a ton of places to find images that will look stunning on your coaching website - even if you don’t have much of a budget!

Free Stock Images

Take a look at these sites for images that won’t cost you anything!


Pixabay offers royalty-free images through Creative Commons Zero (CCO). Thanks to the Pixabay License, you don’t need to get permission or credit the artist if you use one of their images. Photos aren’t organized into categories but you can just plug in your search terms to find images that will work for your coaching biz.


Pexels also offers CCO images and all images can be used for free without attribution. You can modify images too - anything goes! This is great for images for your blogs, social media, website, ads, and marketing materials.

Images are grouped into themes, which often change depending on trends. If none of the themes works for you, just search for specific photos.


All images on the Unsplash site are free to use under the Unsplash license. You can use them for commercial and non-commercial purposes. Permission isn’t needed but Unsplash recommends attributing images to the artist as a thank you if you feel comfortable doing this.

Paid Stock Images

If you’ve got more of a budget to play with, these sites are great options for finding on-brand images.

Wellness Stock Shop

Looking for royalty-free images that bring a natural, authentic vibe for your coaching biz? Wellness Stock Shop is super hard to beat!

The great thing about the images on this site is the wellness theme. It can save you a ton of time for finding images that are perfect for coaches! Another plus point is finding wellness photos that can be a huge challenge to find on other sites. This includes things like CBD, essential oils, crystals, and herbs.

You can pay a one-time fee to try them out and see if their images work for you. If you like what you see, you can choose from quarterly or annual pricing plans.

Story Blocks

Story Blocks doesn’t only do images. You can also download music and use Maker, their simple video editor. This makes it super easy to create professional-looking videos to put on your coaching website or social media.

On the Unlimited All Access plan, you can download a ton of photos and music. You can cancel anytime if you find it’s not for you.


Another paid option is 123rf. Images are featured in categories to make it easier to find relevant ones. As a coach, you’ll love being able to browse the fitness, food, lifestyle, and healthcare categories!

You can buy credits on demand but it’s more cost-effective to subscribe, especially if you’ll be needing a consistent number of images each month.


Need stock images for your coaching website?

As part of our template websites for coaches, you get access to our paid stock accounts so that you can choose the images you like and we'll download for you. Premium images that don't cost you any extra!

Check out the other inclusions of our Template Websites here.